Abstract. Headlines that are incongruous with article content can negatively impact media learning outcomes. Clickbait headlines intentionally misrepresent news content, often in sensational ways to increase click-throughs and ad revenue. To evaluate the impact of clickbait headlines on media learning and article-related beliefs, we conducted two online experiments, each testing a 3 (headline-type: accurate, clickbait-question, clickbait-exaggerated) × 2 (exposure: headline-only, full article) factorial. In Study 1, an online sample of US adults ( N = 629) was randomly assigned to one of six news message conditions. Study 2 ( N = 1,674) was a replication study across three news contexts and testing a mediator to explain how exposure to a clickbait headline can influence learning. Key results suggest that reading the full article with an accurate headline resulted in the highest recognition and comprehension, and reading correcting information within an article is likely not enough to overcome the deleterious impact of a clickbait headline. Theoretical and practical recommendations are discussed.

中文翻译：

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夸大和质疑点击诱饵标题及其对媒体学习的影响

摘要。与文章内容不相符的标题会对媒体学习成果产生负面影响。Clickbait 标题故意歪曲新闻内容，通常以耸人听闻的方式增加点击率和广告收入。为了评估clickbait标题对媒体学习和文章相关信念的影响，我们进行了两个在线实验，每个实验测试一个3（标题类型：准确，clickbait-question，clickbait-exaggerated）×2（曝光：仅标题，全文）阶乘。在研究 1 中，美国成年人的在线样本 (N = 629) 被随机分配到六种新闻信息条件之一。研究 2 (N = 1,674) 是一项跨越三个新闻背景的复制研究，并测试了一个中介来解释点击诱饵标题如何影响学习。关键结果表明，阅读带有准确标题的整篇文章可以获得最高的识别率和理解力，而阅读文章中的更正信息可能不足以克服点击诱饵标题的有害影响。讨论了理论和实践建议。