Abstract. Paralinguistic digital affordances (PDAs; e.g., likes) are sought out by social media users and serve an important function of enhancing social reputation in online contexts. Nonetheless, there has been no standardized measure for evaluating gratification from receiving PDAs. This study provides a brief, validated self-report questionnaire on PDA gratification. The results of factor analysis verified the three-factor structure (i.e., emotional, status, and social gratifications) of the questionnaire. Internal consistency was established using inter-item correlation, corrected item-total correlation, and Cronbach’s alpha. Gratification from receiving PDAs was positively associated with risky behaviors used to enhance fame, tendency to use social media’s black market, and problematic Internet use. The findings provide preliminary evidence that gratification from receiving PDAs may increase the likelihood of maladaptive fame-seeking behaviors in social media users. The Gratification From Receiving PDAs Questionnaire appears to be a promising measure that may offer new insights into the motivations involved in social media use.

中文翻译：

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衡量喜欢的满足感和喜欢的后果

摘要。社交媒体用户寻找副语言数字可供性（PDA；例如，喜欢），并在在线环境中起到提高社会声誉的重要功能。尽管如此，还没有标准化的衡量标准来评估接收 PDA 带来的满足感。本研究提供了一份简短的、经过验证的关于 PDA 满足感的自我报告问卷。因子分析结果验证了问卷的三因子结构（即情绪、地位和社会满足感）。使用项目间相关性、校正的项目总相关性和 Cronbach's alpha 建立内部一致性。收到 PDA 带来的满足感与用于提升名声的冒险行为、使用社交媒体黑市的倾向以及有问题的互联网使用呈正相关。研究结果提供了初步证据，表明接收 PDA 带来的满足感可能会增加社交媒体用户不适应的追求名利行为的可能性。接收 PDA 问卷的满足感似乎是一项很有前途的衡量标准，它可以为了解社交媒体使用的动机提供新的见解。