Abstract. Media psychology researchers seek to understand both why people choose certain media over others and how media influence cognitive, emotional, social, and psychological processes. A burgeoning body of literature has emerged in recent years describing media selection and media effects as reciprocally linked dynamic processes, but research approaches empirically investigating them as such have been sparse. In parallel, technological developments like algorithmic personalization and mobile computing have served to blur the lines between media selection and media effects, highlighting novel problems at their intersection. Herein, we propose an integrative approach for building an understanding of these processes rooted in decision theory, a formal framework describing how organisms (and nonbiological agents) select and optimize behaviors in response to their environment.

中文翻译：

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使用决策理论整合媒体选择和媒体效果

摘要。媒体心理学研究人员试图了解为什么人们选择某些媒体而不是其他媒体，以及媒体如何影响认知、情感、社会和心理过程。近年来涌现出大量文献，将媒体选择和媒体效果描述为相互关联的动态过程，但对它们进行实证研究的研究方法却很少。与此同时，算法个性化和移动计算等技术发展模糊了媒体选择和媒体效果之间的界限，突出了它们交叉处的新问题。在这里，我们提出了一种综合方法来建立对这些过程的理解，这些过程植根于决策理论，