Rural enterprise hubs are physical infrastructures designed to help rural businesses access tangible and intangible benefits. They generally operate within two main business models: ‘Honey Pots’ (i.e. targeting business-to-customer tenants) and ‘Hives’ (i.e. targeting business‐to‐business tenants). This paper focuses on the former type, Honey Pot hubs, which are best suited to tenants who sell their products/services directly to the general public, such as some creative sectors, retail and tourism. Honey Pot hubs are designed to cater to such needs by attracting footfall to the space, providing cafes and facilities for the general public and hosting events. This paper explores how these Honey Pot hubs contribute to rural and regional development, through the creative practices of their tenants. The paper draws on qualitative interviews with Honey Pot managers and tenants in remote rural locations of the North East of England. The findings are useful for Hub practitioners, policy makers and rural creative businesses who want to develop similar initiatives in their locales.

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作为微集群的“蜜罐”农村企业中心：探索它们在创意主导的农村发展中的作用

农村企业中心是旨在帮助农村企业获得有形和无形利益的有形基础设施。它们通常在两种主要的商业模式中运作：“蜜罐”（即针对企业对客户的租户）和“蜂巢”（即针对企业对企业的租户）。本文重点介绍前一种类型的蜜罐中心，它最适合直接向公众销售其产品/服务的租户，例如一些创意行业、零售和旅游业。蜜罐中心旨在通过吸引客流量、为公众提供咖啡馆和设施以及举办活动来满足此类需求。本文探讨了这些蜜罐中心如何通过其租户的创造性实践为农村和区域发展做出贡献。本文借鉴了对英格兰东北部偏远农村地区的蜜罐经理和租户的定性访谈。这些发现对希望在当地开展类似举措的中心从业者、政策制定者和农村创意企业很有用。