Abstract. Investors sometimes invest in the so-called “sin” stocks that cause social harm as a by-product of doing business (e.g., tobacco companies). Three studies examined whether people who reject harm and maximize outcomes in sacrificial dilemmas approve less of investing in sin (but not conventional) stocks. We employed process dissociation to assess harm-rejection (deontological) and outcome-maximization (utilitarian) response tendencies independently. Study 1 ( N = 337) assessed moral approval of stocks: People scoring higher on either deontological or utilitarian response tendencies disapproved of investing in sin, but not conventional, stocks. Study 2 ( N = 402) replicated this effect for willingness to invest in companies abandoning (vs. retaining) socially responsible policies. Study 3 ( N = 558) confirmed earlier findings using more conservative measures. These findings clarify the psychology of morally questionable investment decisions.

中文翻译：

---

对牺牲困境的道义论和功利主义反应预示着对罪恶股票的反对

摘要。投资者有时会投资于所谓的“罪恶”股票，这些股票会作为经商的副产品造成社会危害（例如，烟草公司）。三项研究检查了那些拒绝伤害并在牺牲困境中最大化结果的人是否赞成减少投资罪恶（但不是传统）股票。我们采用过程分离来独立评估拒绝伤害（道义）和结果最大化（功利主义）的反应倾向。研究 1 (N = 337) 评估了对股票的道德认可：人们在道义论或功利主义反应倾向上得分较高，不赞成投资于罪恶而非传统的股票。研究 2 (N = 402) 复制了这种效应，即愿意投资于放弃（与保留）社会责任政策的公司。研究 3 (N = 558) 使用更保守的措施证实了早期的发现。这些发现澄清了道德上有问题的投资决策的心理。