Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of <em>The Greatest Showman</em> film, we analyze a new online practice within messages from traditionally marginalized groups throughout individual and collective life events. In order to understand TikTok as a music venue for social empowerment, we conducted a quantitative content analysis of 100 TikTok posts under the hashtag, and an artificial intelligence sentiment analysis across 8,877 comments. The results show a wide range of performance work that addresses issues of gender, sexual orientation, racial discrimination, and other types of current hate speech. In short, we conclude that TikTok has become a platform that seems to motivate activism and empowerment of marginalized groups through music frameworks that challenge social discrimination.

中文翻译：

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#ThisIsMeChallenge 和音乐为 TikTok 上的边缘群体赋权

媒体融合正在社交媒体上产生许多集体表演，其中短视频的兴起为在线平台上的社会赋权创造了新的机会。在这种情况下，TikTok 表现为通过音乐剪辑和口型同步来表达创意的应用程序。通过#ThisIsMeChallenge 主题标签，该标签介绍了<em>最伟大的表演者</em>电影的音乐主题，我们在个人和集体生活事件中从传统边缘化群体的信息中分析了一种新的在线实践。为了将 TikTok 理解为社交赋能的音乐场所，我们对 100 条 TikTok 标签下的帖子进行了定量内容分析，并对 8877 条评论进行了人工智能情感分析。结果显示了广泛的表演工作，解决了性别、性取向、种族歧视和其他类型的当前仇恨言论问题。简而言之，我们得出的结论是，TikTok 已成为一个平台，似乎通过挑战社会歧视的音乐框架来激发边缘化群体的激进主义和赋权。