Abstract Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an initial step towards filling this research gap. My research question in this article regards how employees of companies using the ESM Workplace from Facebook feel that the implementation of this particular platform relates to their potential struggles for digital privacy and work–life segmentation. Methodologically, I explore this through a qualitative interview study of 21 Danish knowledge workers in different organisations using the ESM. The central analytical proposal of the article is that the interviewees express a “digital resignation” towards the implementation of the ESM. In contrast to previous discussions, this resignation cannot only be thought of as “corporately cultivated” by third parties, but must also be considered as “organisationally cultivated” by the organisations people work for. The study suggests that datafication-oriented media studies should consider organisational contexts.

中文翻译：

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数字辞职的组织培养？：企业社交媒体、隐私和自治

摘要 在讨论社交媒体平台的数据化实践时，企业社交媒体（ESM）在很大程度上被忽视了。本文介绍了填补这一研究空白的第一步。我在本文中的研究问题是关于使用 Facebook 的 ESM Workplace 的公司的员工如何认为这个特定平台的实施与他们在数字隐私和工作与生活细分方面的潜在斗争有关。在方法论上，我通过使用 ESM 对不同组织中的 21 名丹麦知识工作者进行定性访谈研究来探索这一点。文章的核心分析建议是受访者对 ESM 的实施表达了“数字化的辞职”。与之前的讨论相比，这种辞职不能仅仅被认为是第三方“公司培养”的，还必须被认为是人们所在的组织“组织培养”的。该研究表明，面向数据化的媒体研究应考虑组织环境。