Although hundreds of millions of people consume news every day, the marketing discipline has paid little attention to this realm of consumption and its relevance for consumer behavior, marketing management, public policy, and societal well-being. This commentary identifies news media as a pressing and meaningful area for research at the intersection of marketing, society, and public policy. Exploring news is particularly important for marketing scholars given that media companies are increasingly driven by marketing paradigms. In turn, this potentially leads to some concerning, unforeseen outcomes related to the widespread proliferation of both accurate and inaccurate information—or “infodemics”—which drive consumer (dis)trust and may have negative implications for individual and societal well-being.

中文翻译：

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我们为您准备了新闻：新闻组织中的营销有助于信息流行……但营销也可以提供帮助！

尽管每天有数以亿计的人在消费新闻，但营销学科却很少关注这一消费领域及其与消费者行为、营销管理、公共政策和社会福祉的相关性。本评论将新闻媒体确定为市场营销、社会和公共政策交叉研究的紧迫而有意义的领域。鉴于媒体公司越来越受到营销范式的驱动，探索新闻对于营销学者来说尤为重要。反过来，这可能会导致一些令人担忧的、不可预见的结果，这些结果与准确和不准确的信息（或“信息流行病”）的广泛扩散有关，这会推动消费者（不）信任，并可能对个人和社会福祉产生负面影响。