Traditional personal advertisements often follow an ‘X seeks Y for Z’ format. The current study analyses the presence of these different components of personal ads (referred to as speech strategies) and their sequencing across four socio-sexual groups (women seeking women, women seeking men, men seeking women and men seeking men) and distinct types of relationships desired (romantic, sexual and other) in two regions, Mexico City and London. Results indicate that the structure of personal ads varied by both factors across regions. Posters who expressed desire for romantic relationships in London diverged less from the traditional format than those who portrayed themselves as seeking sex or other types of relationships. Additionally, socio-sexual groups differed in the type and frequency of several components within their personal ads. The indexicality of the XYZ structure as well as differences in portrayed relationship desired between regions are discussed as factors contributing to regional differences.

中文翻译：

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个人广告中的语音策略排序

传统的个人广告通常遵循“X 寻找 Y 换 Z”的格式。目前的研究分析了个人广告的这些不同组成部分（称为言语策略）的存在，以及它们在四个社会性群体（女性寻求女性、女性寻求男性、男性寻求女性和男性寻求男性）中的顺序以及不同类型的墨西哥城和伦敦两个地区渴望的关系（浪漫，性和其他）。结果表明，不同地区的个人广告结构因这两个因素而异。在伦敦表达对浪漫关系渴望的海报与那些将自己描绘成寻求性或其他类型关系的海报相比，与传统格式的差异较小。此外，社会性群体在其个人广告中的几个组成部分的类型和频率上存在差异。