The purpose of this research is to evaluate the continuance usage intention on online healthcare community (OHC) platform for patients and examine the "doctor-OHC-patient" relationship. The proposed model attempted to integrate social interaction ties, shared value, trust with the indirect effects on the relationship between the determinants and continuous usage intention of the OHC platform. The empirical results showed that perceived critical mass, social identity, and para-social interaction would strengthen continuance intention via the social interaction ties. In addition, this study found that the shared values and trust increase users' willingness to continue usage of OHC. This study provides OHC platform managers with an in-depth understanding of the "doctor-OHC-patient" online social interaction. The results of this study may also help hospitals, health policy makers, and related healthcare practitioners to improve the way they use the web for advocacy and guidance, and provide insight into the intent of promoting the ongoing use of OHC platforms.

中文翻译：

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在线医疗保健社区的持续意向

本研究的目的是评估在线医疗社区（OHC）平台上患者的持续使用意愿，并检验“医生-OHC-患者”的关系。所提出的模型试图将社会互动联系、共享价值、信任与对 OHC 平台的决定因素和持续使用意图之间的关系的间接影响相结合。实证结果表明，感知临界质量、社会认同和准社会互动会通过社会互动联系加强持续意图。此外，本研究发现，共同的价值观和信任增加了用户继续使用 OHC 的意愿。本研究为OHC平台管理者提供了对“医生-OHC-患者”在线社交互动的深入理解。