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The Value Chain as the Basis of Business Model Design
Journal of Competitiveness ( IF 3.850 ) Pub Date : 2021-06-30 , DOI: 10.7441/joc.2021.02.08
Jarmila Strakova , Iveta Simberova , Petra Partlova , Jan Vachal , Robert Zich

The article presents a new approach to the generation of business models based on value streams. The originality of the study lies in the assumption that in every business model the generator of added value is the value chain which, if original enough, will maximize potential while minimizing costs. This approach will provide the respective enterprise with a high level competitiveness in the long term. The tested group of enterprises consisted of 354 SMEs, one hundred eightyseven of which were from the manufacturing and industry sector, with 167 from the services sector. The novelty of this approach also consists of the integrated approach to the business environment in which the value streams were analyzed. The results suggest that the analysis of value streams is suitable for the projection of business models. In addition, the methods of dimensional reduction and logit regression have been identified as appropriate analytical tools, with representative results found valid and utilizable in business practice. The authors of the article are aware that this is only the first step in addressing this issue, one which will play a critical role in the gradual process of the upcoming digital transformation of all business models, not only those of SMEs in the Czech Republic.

中文翻译:

价值链作为商业模式设计的基础

本文介绍了一种基于价值流生成商业模型的新方法。该研究的独创性在于假设在每个商业模式中,附加价值的产生者是价值链,如果足够原创,将最大限度地提高潜力,同时最大限度地降低成本。从长远来看,这种方法将为各自的企业提供高水平的竞争力。受试企业包括354家中小企业,其中制造业和工业业187家,服务业167家。这种方法的新颖之处还在于对分析价值流的商业环境的综合方法。结果表明,价值流分析适用于商业模式的预测。此外,降维和 logit 回归方法已被确定为适当的分析工具,具有代表性的结果发现在商业实践中是有效和可利用的。这篇文章的作者意识到,这只是解决这个问题的第一步,它将在所有商业模式即将到来的数字化转型的逐步过程中发挥关键作用,而不仅仅是捷克共和国的中小企业。
更新日期:2021-06-30
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