The importance of vocational guidance is growing, and the focus on modern tools enabling the development of competences such as flexibility, the ability to identify trends shaping the labour market and considering different scenarios of its development seem to be indispensable to survive in the world of work. The goal of the paper is to demonstrate a methodology and the outcomes of a research focused on the difference between the ideal characteristics and impressions of completed education by career counsellors in Poland. The research methods used are: the literature review, bibliometric analysis and the analysis and logical construction method. To diagnose the educational offerings the authors applied a modified SERVQUAL model. The observed gaps demonstrate the presence of significant discrepancies between the evaluation of the completed courses and the expectations of the respondents. Therefore, the expectations of those who took part in the survey about the quality of education in the field of vocational guidance are not fulfilled. The results of the analysis allow also to conclude that curricula only take little account of trend and scenario analysis tools specific to Industry 4.0; and this demonstrates a major challenge for including this curriculum content in the area of vocational guidance.

中文翻译：

---

定制服务质量模型在职业指导培训中的应用：工业 4.0 的挑战

职业指导的重要性与日俱增，而对现代工具的关注有助于发展能力，例如灵活性、识别劳动力市场趋势的能力以及考虑其发展的不同情景的能力，对于在工作世界中生存似乎是必不可少的. 本文的目的是展示一种方法论和一项研究的结果，该研究的重点是波兰职业顾问完成教育的理想特征和印象之间的差异。采用的研究方法有：文献综述法、文献计量分析法和分析逻辑建构法。为了诊断教育产品，作者应用了修改后的 SERVQUAL 模型。观察到的差距表明已完成课程的评估与受访者的期望之间存在显着差异。因此，参与调查的人对职业指导领域教育质量的期望没有得到满足。分析结果还可以得出结论，课程仅很少考虑特定于工业 4.0 的趋势和情景分析工具；这表明将这一课程内容纳入职业指导领域是一项重大挑战。分析结果还可以得出结论，课程仅很少考虑特定于工业 4.0 的趋势和情景分析工具；这表明将这一课程内容纳入职业指导领域是一项重大挑战。分析结果还可以得出结论，课程仅很少考虑特定于工业 4.0 的趋势和情景分析工具；这表明将这一课程内容纳入职业指导领域是一项重大挑战。