Coronaviruses have been in existence for over five decades ‐ shaking and taking lives around the world. COVID-19 is similar to others in this regard, but different because it has had a more global impact, causing more deaths than previous life-threatening viruses. In order to reduce deaths and curtail the virus, different communication forms are being used in various countries. Hinged on the agenda-setting and the individual differences theories of media, this study analyses the use of photographs, comedy and music in communicating coronavirus messages on Instagram, the influence of these messages on preventive measures and the attitude of Nigerian citizens to prevention tips based on the content of the messages. Using mixed method of qualitative content analysis and survey, 120 Instagram COVID-19 messages from sixteen social media skit creators/influencers were analysed. Responses of 247 survey respondents, mostly from South West Nigeria, were used to examine the influence of these messages on citizens’ preventive habits. Results of the study reveal that different methods including pictures, comedy, music, satire and spoken words were used in communicating coronavirus messages and preventive tips on Instagram. However, music, comedy, photograph and short film messages gained more attention and responses from citizens. Citizens identified them as helpful in cultivating preventive habits because these messages were easier to remember and they gave detailed explanations of prevention habits citizens should adhere to in order to curtail the spread of coronavirus. Media should therefore continue to use different strategies, especially music, comedy, photographs and short films, to reach citizens.

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Instagram 冠状病毒信息中的照片、音乐和喜剧对成人预防习惯的影响

冠状病毒已经存在了 5 多年——在世界各地震动并夺走生命。COVID-19 在这方面与其他病毒相似，但有所不同，因为它具有更广泛的全球影响，比以前威胁生命的病毒造成的死亡人数更多。为了减少死亡和遏制病毒，各国正在使用不同的通信形式。本研究以媒体的议程设置和个体差异理论为基础，分析了在 Instagram 上传播冠状病毒信息时使用照片、喜剧和音乐、这些信息对预防措施的影响以及尼日利亚公民对预防措施的态度。关于消息的内容。使用定性内容分析和调查的混合方法，分析了来自 16 名社交媒体短剧创作者/影响者的 120 条 Instagram COVID-19 消息。主要来自尼日利亚西南部的 247 名受访者的回答被用来检查这些信息对公民预防习惯的影响。研究结果表明，包括图片、喜剧、音乐、讽刺和口语在内的不同方法被用于在 Instagram 上传达冠状病毒信息和预防技巧。然而，音乐、喜剧、照片和短片信息得到了更多市民的关注和回应。公民认为它们有助于培养预防习惯，因为这些信息更容易记住，并且详细解释了公民应遵守的预防习惯，以减少冠状病毒的传播。