Professional niche sports are tremendously reliant on the resources received via corporate sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket sales, or merchandise sales, especially when compared to mainstream sports. Furthermore, niche sports are vying for the same corporate support as their more established mainstream counterparts. However, niche sports have been found to have the ability to provide sponsors with a more specific demographic of fans compared to mainstream sports. If that demographic aligns with a corporation’s target market, the value of this relationship could increase substantially. Yet, the findings of the current study revealed nearly 60% of the 67 sponsors of two different niche sport teams indicated their target market included all of the categories provided for sex, ethnicity, education, and income, even though results also indicated the two teams were attracting statistically significant different fan bases: from a demographic perspective.

中文翻译：

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利基体育赞助：提供目标市场赞助商想要的？

专业的小众体育极大地依赖于通过企业赞助获得的资源，因为它们不太可能通过媒体合同、门票销售或商品销售来吸引大量收入，尤其是与主流体育相比。此外，小众体育正在争夺与其更成熟的主流同行相同的企业支持。然而，与主流体育项目相比，利基体育项目能够为赞助商提供更具体的粉丝群体。如果该人口统计与公司的目标市场一致，则这种关系的价值可能会大大增加。然而，当前研究的结果显示，在两个不同的利基运动队的 67 个赞助商中，近 60% 的人表示他们的目标市场包括为性别、种族、