The purpose of this study was to examine the gender differences in the formation of esports gameplay intention. To this end, the determinants and esports gameplay intention were adopted from the Esports Consumption Model (ESC; Jang & Byon, 2020a). A total of 498 respondents (male = 54.2%; female = 45.8%) who were adults and had experienced esports gameplay responded to the online survey. We examined the measurement invariance to examine if the constructs were being measured equivalently across gender. Also, we tested for structural invariance to examine if causal relationships exist the same way across gender. Th e results indicated that gender differences exist in the paths between hedonic motivation, habit, social influence, and esports gameplay intention. The findings and implications were discussed theoretically and practically, and suggestions were made regarding future studies aimed at overcoming the limitations of the current study.

中文翻译：

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电子竞技比赛意向形成的调查：性别的调节作用

本研究的目的是考察电子竞技游戏意图形成中的性别差异。为此，电子竞技消费模型（ESC；Jang & Byon，2020a）采用了决定因素和电子竞技游戏意图。共有 498 名受访者（男性 = 54.2%；女性 = 45.8%）接受了在线调查，他们是成年人并体验过电子竞技游戏。我们检查了测量不变性，以检查构造是否在性别之间进行了等效测量。此外，我们测试了结构不变性，以检查因果关系是否在性别之间存在相同的方式。结果表明，享乐动机、习惯、社会影响和电竞游戏意图之间的路径存在性别差异。从理论上和实践上讨论了研究结果和影响，