This study examines spending changes between the first and second year of participation in a mass participation sport event. Previous research has been inconclusive about anticipated spending changes from year one to year two, which may be attributed to the prominence of cross-sectional research designs. This study utilized a within-person, year-to-year design with a seven-year sample from a US running event (n = 247) to track spending from participants. Using a within-subject ANCOVA, expenditures across eight categories were analyzed as individuals progressed from first-time to repeat participant. Results show no significant differences across any of the spending categories. From the same time frame, a sample of one-off participants was generated (n = 6,257) to compare with the repeat participants, and significant differences emerged. These findings provide event organizers and community officials with information regarding the spending behavior of customers in their first and second years, allowing for a more tailored marketing approach.

中文翻译：

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为他们的钱而奔跑：检查跑步者与事件相关的支出的变化

本研究考察了参加大众参与体育赛事的第一年和第二年之间的支出变化。先前的研究对于从第一年到第二年的预期支出变化尚无定论，这可能归因于横断面研究设计的突出。这项研究采用了一项个人内部、逐年设计，并使用来自美国跑步赛事 (n = 247) 的七年样本来跟踪参与者的支出。使用受试者内 ANCOVA，随着个人从第一次到重复参与者的进展，分析了八个类别的支出。结果显示，任何支出类别都没有显着差异。在同一时间范围内，生成了一次性参与者的样本（n = 6,257）以与重复参与者进行比较，并出现了显着差异。