Although empirical evidence indicates that sport media consumption has a positive effect on sport consumers’ subjective well-being (SWB), there is little information regarding how these enhancements in SWB change over time. Th e current research demonstrates that less identified sport consumers experienced greater levels of purpose in life when it was measured right after they recalled their past sport media consumption than when it was measured aft er a 15-minute delay. Meanwhile, the level of purpose in life was similar for highly identified sport consumers whether it was measured right aft er recalling past sport media consumption or aft er a 15-minute delay. On the basis of a moderated mediation test, we further demonstrate that highly identified sport consumers experience a greater degree of eudaimonic value aft er recalling past sport media consumption, which delays hedonic adaptation among them. Theoretical and practical implications are discussed as they relate to SWB and hedonic adaptation.

中文翻译：

---

体育媒体消费对体育消费者主观幸福感的延迟效应：团队认同的调节作用

尽管经验证据表明，体育媒体消费对体育消费者的主观幸福感 (SWB) 有积极影响，但关于 SWB 的这些增强如何随时间变化的信息很少。目前的研究表明，与在延迟 15 分钟后进行测量相比，在回忆起他们过去的体育媒体消费后立即进行测量时，识别度较低的体育消费者的生活目标感更强。与此同时，高度认同的体育消费者的生活目标水平相似，无论是在回忆过去的体育媒体消费后立即衡量还是在延迟 15 分钟后衡量。在适度调解测试的基础上，我们进一步证明，高度认同的体育消费者在回忆过去的体育媒体消费后体验到更大程度的幸福价值，这延迟了他们之间的享乐适应。讨论了与 SWB 和享乐适应相关的理论和实践意义。