With increased exposure on college athletics, coaches are often subject to augmented attention from fans. However, little research has focused on the drawing power that coaches exude as essential components of the sport product. Given the tenets of social identity theory, which focus on the value of group membership and the development of prototype characteristics and associated biases within a group and its leaders, it is reasonable to suggest that coaches induce fan attachment. Multiple regression analyses revealed that perceived congruence between the coach and prototype for the program was positively related to attachment to a coach. Team identification moderated that relationship. Additionally, attachment to a coach was positively related to behavioral intentions. These findings contribute to sport social identity research regarding preferred leadership characteristics. Practically, a demonstration of the salience of congruence between coach and perceived attributes related to program norms may serve as an integral marketing tool.

中文翻译：

---

从同一块布料上剪下来：对大学橄榄球教练依恋的考察

随着大学田径运动的曝光率增加，教练经常受到球迷的更多关注。然而，很少有研究关注教练作为体育产品的重要组成部分所散发出的吸引力。鉴于社会认同理论的信条关注群体成员的价值以及群体及其领导者内部原型特征和相关偏见的发展，因此建议教练诱导粉丝依恋是合理的。多元回归分析表明，教练和项目原型之间的感知一致性与对教练的依恋呈正相关。团队认同缓和了这种关系。此外，对教练的依恋与行为意图呈正相关。这些发现有助于关于首选领导特征的体育社会认同研究。实际上，证明教练和与项目规范相关的感知属性之间的一致性的显着性可以作为一个完整的营销工具。