Sport organizers may employ one of two common pricing strategies—partitioned pricing (PP) and all-inclusive pricing (AIP)—to present the price of the ticket and associated fees to potential consumers. The study examines differences in spectators’ price recall, perceived value, and search intentions when purchasing tickets to attend a regular-season Major League Baseball game based on the pricing format experienced (PP v. AIP), as well as the moderating effect of price tier selected, and participants’ level of team identification on the impact of the pricing format. Findings point to both theoretical and managerial implications associated with the significant effect that the pricing strategy has on the outcome variables. Although the moderating effect of price tier and team identification were nonsignificant, both variables had a direct influence on the dependent variables considered.

中文翻译：

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体育赛事中的全包式与分区定价：定价格式对购票者反应的影响

体育组织者可以采用两种常见的定价策略之一——分区定价 (PP) 和全包定价 (AIP)——向潜在消费者展示门票价格和相关费用。该研究根据所经历的定价格式（PP v. AIP）以及价格的调节作用，考察了观众在购买参加美国职棒大联盟常规赛门票时的价格回忆、感知价值和搜索意图的差异。选择的层级，以及参与者的团队识别级别对定价格式的影响。研究结果指出了与定价策略对结果变量的显着影响相关的理论和管理影响。虽然价格等级和团队认同的调节作用不显着，