Driven by economic exigencies, the Korean government began to strategize entering the rapidly expanding Islamic economy during the early 2000s. Subsequently, decisions to invest into the global halal market ignited public opposition from Korean evangelicals who rejected the positive economic framing of halal—an Islamic concept most commonly used to inform Muslim dietary laws. Based on fieldwork in Korea and analysis of Korean media sources, this article tracks the development of this “halal discourse” through a frame analysis of the discourses created by the Korean government, economic actors, and anti-halal evangelicals, and evaluates the strengths and weaknesses of their arguments. As these competing voices debated halal’s place in Korean society, the supporters of halal had to respond to evangelical pushback against halal, leading to notable shifts in the public discourse on halal, an issue that was rooted in deeper underlying debates concerning multiculturalism, globalization, and competing visions of Korea.

中文翻译：

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宗教、商业和全球视野：韩国清真话语探索

在经济紧急情况的推动下，韩国政府在 2000 年代初期开始制定进入快速扩张的伊斯兰经济的战略。随后，投资全球清真市场的决定引发了韩国福音派的公众反对，他们拒绝了清真的积极经济框架——这是穆斯林饮食法中最常用的伊斯兰概念。本文基于在韩国的实地考察和韩国媒体来源的分析，通过对韩国政府、经济行为者和反清真福音派创造的话语的框架分析，追踪这种“清真话语”的发展，并评估其优势和优势。他们论点的弱点。当这些相互竞争的声音争论清真食品在韩国社会中的地位时，清真食品的支持者不得不回应福音派对清真食品的抵制，