Eponyms are complicated, unique constructs named after people and places used in special-professional areas of science. One of those specific areas is politics/political discourse. The main purpose of this article is to investigate the political discourse of politicians (Barack Obama, Vladimir Putin) in the period from 2012 to 2017 to reveal the pragmatic potential and skillful use of eponyms used by the latter when they ran for presidency as a means of influence. Results show that eponyms are becoming powerful language tools of political discourse. At each stage of work, various methods were used to complete the analysis. Such methods include the diachronic method, definition analysis (descriptive method), and discourse analysis. Using different methods, especially discourse analysis, considerably facilitated the research process, enabling the identification of the pragmatic effects of eponyms. The main reasons that eponyms frequently appear in political discourse are the existence of new political eras, modern political events, and controversial political issues.

中文翻译：

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政治话语中的人名语用学（论政治家演讲材料）

同名词是复杂而独特的结构，以科学专业领域中使用的人和地点命名。这些特定领域之一是政治/政治话语。本文的主要目的是调查政治家（巴拉克奥巴马、弗拉基米尔普京）在 2012 年至 2017 年期间的政治话语，以揭示后者在竞选总统时使用的人名作为一种手段的实用潜力和巧妙使用的影响。结果表明，人名正在成为政治话语的强大语言工具。在工作的每个阶段，都使用了各种方法来完成分析。此类方法包括历时法、定义分析（描述法）和语篇分析。使用不同的方法，尤其是语篇分析，极大地促进了研究过程，能够识别人名的语用效果。人名频繁出现在政治话语中的主要原因是新政治时代的存在、现代政治事件和有争议的政治问题。