Radio dominates the news media ecosystem in Kenya. However, little is known about the relationship between radio exposure and drivers of electoral participation in Kenya. This research thus examines the correlation between radio exposure and political knowledge and attitudes, and interpersonal political discussions among women voters during the 2013 Kenya general election in Kakamega County. The study adopted a descriptive quantitative correlational research design, collecting data from 372 women voters using a survey interviewer-administered questionnaire. The data was analyzed through bivariate statistics based on Pearson’s product-moment correlation coefficients. Findings reveal a strong and positive correlation between radio exposure and political knowledge as well as election campaign interest. This suggests that radio exposure can contribute to political learning and create voter awareness on political activities and rights that lead to election campaign interest. It was established that there was a low positive link between women voters’ radio exposure and the frequency of face-to-face political discussions. The association between radio exposure and political self-efficacy was found to be strong but negative. This indicates that an increase in the level of radio exposure can lower women voters’ political self-efficacy. We argue that as a result of long political marginalization, women require higher levels of political self-efficacy, which radio exposure might not build over a shorter time during elections. This article explores various implications and recommends to policymakers, political strategists, and journalists to tap into the power of radio in boosting the key drivers of women’s electoral participation.

中文翻译：

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肯尼亚新的权力下放政治结构下女性选民的无线电暴露和选举参与的驱动因素

广播在肯尼亚的新闻媒体生态系统中占主导地位。然而，人们对无线电暴露与肯尼亚选举参与驱动因素之间的关系知之甚少。因此，本研究考察了 2013 年肯尼亚卡卡梅加县大选期间广播曝光与政治知识和态度之间的相关性，以及女性选民之间的人际政治讨论。该研究采用描述性定量相关研究设计，使用调查访问员管理的问卷从 372 名女性选民中收集数据。数据通过基于 Pearson 乘积矩相关系数的双变量统计进行分析。调查结果表明，广播曝光与政治知识以及竞选兴趣之间存在强烈的正相关关系。这表明，广播可以促进政治学习，并提高选民对政治活动和权利的认识，从而引起竞选活动的兴趣。已经确定，女性选民的无线电曝光与面对面政治讨论的频率之间存在较低的积极联系。发现无线电暴露与政治自我效能之间的关联很强但为负。这表明无线电暴露水平的增加会降低女性选民的政治自我效能感。我们认为，由于长期的政治边缘化，女性需要更高水平的政治自我效能感，而在选举期间，广播曝光可能不会在较短的时间内建立起来。本文探讨了各种影响，并向政策制定者、政治战略家、