This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.

中文翻译：

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参观者来体验科普：迈向基于沉浸式虚拟现实的非侵入式评价方法

本文着重于开发和评估一种基于虚拟现实的非侵入性和变革性方法，以评估科学中心的科学传播项目。该方法使用深海前沿科学内容进行了测试。我们采用混合设计，将 72 名成年参与者随机分配到实验条件（有/无展览曝光）。结果表明，展览促进了对科学的更好理解。关于意识和参与的非侵入性措施与通过问卷和访谈提出的问题呈正相关。该研究为科学中心和博物馆的科学展览中非侵入性和变革性评估体验的设计和实施增加了理论和实证支持。