This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

中文翻译：

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COVID-19 期间的科学交流：当理论与实践相结合，最佳实践与现实相结合

本文综合了美国一个由大学召集的跨学科传播工作组的努力，该工作组利用科学传播理论在 COVID-19 大流行的早期阶段制定了有效的策略。我们为正在或有兴趣实施基于理论的沟通实践的研究人员和从业者概述了建议，同时描述了我们如何处理我们面临的不可预见的现实。总体而言，我们建议有效的公共卫生和科学传播应基于理论和形成性评估，同时依赖于已建立的基础设施、实时数据、对目标受众的深入了解以及与社区合作伙伴的有意协调。