Social cues are used to facilitate online science communication, yet little is known about how they may play a role in online public engagement with science sites. This mixed-method study investigates r/science Ask Me Anything (AMA) sessions on Reddit through content analysis and an online survey to identify the types and variations of social cues manifested in six r/science AMAs across varying disciplines. The study's contributions are twofold. One is to investigate social cue uses in online science communication; the other is to develop a coding scheme for social cues that incorporates both positive and negative social cues in the analysis.

中文翻译：

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探索以技术为媒介的科学传播中的社会线索：Reddit r/science 中“Ask Me Anything (AMA)”会议的多学科分析

社会线索被用来促进在线科学交流，但人们对它们如何在在线公众与科学网站的互动中发挥作用知之甚少。这项混合方法研究通过内容分析和在线调查调查了 Reddit 上的 r/science Ask Me Anything (AMA) 会话，以确定在不同学科的六个 r/science AMA 中表现出的社会线索的类型和变化。该研究的贡献是双重的。一是调查社交线索在在线科学传播中的用途；另一种是为社会线索制定一个编码方案，在分析中包含积极和消极的社会线索。