The impact of human activity on our planet is undeniable. However, this matter of fact is not fully understandable without analyzing the narratives through which people make sense of it. In this study, we aim to describe the narratives present in environmental discourses of Mexican and French YouTubers' videos. This corpus is intended to show how environmental issues are framed in the ever-growing discursive arena of entertainment and “influencing” streaming video. We set out to perform a cross-country comparison, with the purpose of contributing to the discussion of whether environmental discourse is country-specific or shared by various nations and, possibly, even global. Our study contributes to the understanding of the social construction of the environment via these discourses. Our main result points to a paradoxical treatment of environmental issues: the YouTubers of our sample represent them as collectively induced problems, but seem to mainly believe that individual-based solutions would resolve them. More broadly, our study suggests a tendency to the individualization and, therefore, the depoliticization of environmental issues as well as a globalization of the environmental discourses in YouTubers' videos.

中文翻译：

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集体问题的个别解决方案：墨西哥和法国 YouTuber 视频中对环境问题的矛盾处理

人类活动对我们星球的影响是不可否认的。然而，如果不分析人们理解它的叙述，这个事实是不能完全理解的。在这项研究中，我们旨在描述墨西哥和法国 YouTuber 视频的环境话语中存在的叙述。该语料库旨在展示环境问题是如何在不断增长的娱乐和“影响”流媒体视频领域中形成的。我们着手进行跨国比较，目的是帮助讨论环境话语是针对特定国家的，还是由各个国家共享的，甚至可能是全球性的。我们的研究通过这些论述有助于理解环境的社会建构。我们的主要结果指向对环境问题的矛盾处理：我们样本中的 YouTube 用户将它们表示为集体引发的问题，但似乎主要相信基于个人的解决方案可以解决这些问题。更广泛地说，我们的研究表明了一种趋势，即个人化趋势，因此，环境问题的去政治化以及 YouTube 视频中的环境话语的全球化。