Many of the recent research studies in tourist behavior pointed to the fact that contemporary tourists, particularly millennials, are very prone to innovative experiences and enjoy co-creating the tourist experience. Technological advancements drive changes in the way tourists experience their vacation and have transferred power to the tourists in terms of decision-making. Scattered hotels bring back life into empty and abandoned homes in the old parts of the city. They boost the trickle-down effect on the local economy, contribute to the revival of villages and old parts of the town, preservation of the local culture and identity of the place, and minimization of negative social and ecological impacts of over-tourism. With the implementation of innovative technological solutions, customized to such particular accommodation establishments and the ecosystem of the tourist destination, this product would be able to modify the complete nature of the tourism experience. In this paper, the authors aim to explore how technology reinvigorates creativity and boosts destinations’ innovativeness and competitiveness by enriching the overall customer experience and by creating ecosystems in which tourism contributes to sustainable development. Technological advancements that can unlock innovation potential in scattered hotels are presented, as well as perceptions of tourism suppliers on personalized experiences, boosted with technological innovations. Factors hampering innovation are identified, as well as other important obstacles in delivering such services (financing, cooperation with other stakeholders, uncertain demand, etc.). From a possible functional angle, this study presents significant implications for small entrepreneurs – experience providers in horizontally developed accommodation structures, as well as destination managers and all levels of government.

中文翻译：

---

管理技术增强旅游体验

最近许多关于旅游行为的研究表明，当代游客，尤其是千禧一代，非常倾向于创新体验，并乐于共同创造旅游体验。技术进步推动了游客体验度假方式的变化，并将决策权转移给了游客。分散的酒店使城市旧区空荡荡的废弃房屋恢复生机。它们促进了对当地经济的涓滴效应，有助于村庄和城镇旧区的复兴，保护当地文化和地方特色，并将过度旅游对社会和生态的负面影响降至最低。随着创新技术解决方案的实施，该产品针对此类特定的住宿场所和旅游目的地的生态系统进行定制，能够改变旅游体验的完整性质。在本文中，作者旨在探索技术如何通过丰富整体客户体验和创建旅游业促进可持续发展的生态系统来重振创造力并提高目的地的创新性和竞争力。介绍了可以在分散的酒店中释放创新潜力的技术进步，以及旅游供应商对个性化体验的看法，这些都得益于技术创新。确定了阻碍创新的因素，以及提供此类服务的其他重要障碍（融资、与其他利益相关者的合作、不确定的需求等）。