Croatia has recognised the importance of prevention programmes in the field of public health, although their effectiveness is not satisfactory due to the low population response, which has a negative impact on the rationalisation of public spending. One of the possible solutions is to consider the stated preferences of the target population. Therefore, the main objective of this study is to evaluate the use of stated preference methods in improving public health prevention programmes. For the purpose of the study, a questionnaire was designed using three different methods - Discrete Choice Experiment (DCE), Contingent Rating method (CR) and Best-Worst Scaling method (BWS). This study shows that the attributes of the Croatian cervical cancer screening programme are significantly associated with the respondents' utility level, which in turn is related to women's response. Since BWS, DCE, and CR measure the same construct - utility - we can say that convergent validity partially confirms the external validity of the methods. The author concludes that it is necessary to implement market principles, i.e. the demand-side analysis using stated preference methods, in the planning, implementation and re-evaluation of public health programmes.

中文翻译：

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使用规定的偏好方法为公共卫生决策提供信息

克罗地亚已经认识到预防计划在公共卫生领域的重要性，尽管由于人口反应低，其效果并不令人满意，这对公共支出的合理化产生了负面影响。一种可能的解决方案是考虑目标人群的既定偏好。因此，本研究的主要目的是评估陈述偏好方法在改进公共卫生预防计划中的使用。为了研究的目的，使用三种不同的方法设计了一份问卷——离散选择实验 (DCE)、条件评分法 (CR) 和最佳-最差标度法 (BWS)。这项研究表明，克罗地亚宫颈癌筛查计划的属性与受访者的效用水平显着相关，这又与女性的反应有关。由于 BWS、DCE 和 CR 测量相同的结构——效用——我们可以说收敛效度部分证实了方法的外部效度。作者的结论是，在公共卫生项目的规划、实施和重新评估中，有必要实施市场原则，即使用规定的偏好方法进行需求侧分析。