Tourism plays an increasingly important role in the economic flows of each country. Recognizing the tourist potential of AP Vojvodina is an important task for the creators of the economic policy of our country. In order to make a favourable tourism environment with quality tourist content and products, it is necessary for tourist entities to operate stably and successfully. The aim of this paper is to highlight the importance of financial performance of firms in tourism sector in terms of profitability. The subject of the paper is to analyse the effects of internal factors on profitability level of 3456 firms in tourism sector in AP Vojvodina for the period 2015-2019. The results of the analysis indicate that observed firms were profitable during the analysed period, where average ROA was 1.81% and average ROE was 3.4%. Empirical analysis shows that internal factors such as firm size, sales revenue, earnings before interest and taxes and financial stability have positive impact on profitability, while liquidity and debt negatively affect the profitability of firms in tourism sector.

中文翻译：

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AP伏伊伏丁那旅游业的盈利能力管理

旅游业在每个国家的经济流动中发挥着越来越重要的作用。认识到 AP Vojvodina 的旅游潜力是我国经济政策制定者的一项重要任务。为营造良好的旅游环境，提供优质的旅游内容和产品，旅游主体必须稳定、成功地经营。本文的目的是强调旅游部门企业财务业绩在盈利能力方面的重要性。本文的主题是分析内部因素对 2015-2019 年期间 AP Vojvodina 旅游部门 3456 家公司盈利水平的影响。分析结果表明，观察到的公司在分析期间是盈利的，平均 ROA 为 1.81%，平均 ROE 为 3.4%。