ABSTRACT

This paper examined the impact of interactive mobile applications regarding usefulness, ease to use, and enjoyment on consumers’ intentions used in hotels. The study also included the moderating role of self-construal. Confirmatory factor analysis and structural equation modeling were applied to test the proposed research model using a sample of 201 valid questionnaires. The results indicated significant positive relationships among hotel guests’ perceptions, attitudes, and behavioral intentions. Moreover, the moderating role test verified that self-construal has significant moderating interaction for two relationships: perceived usefulness and attitude, along with perceived ease of use and attitude. The findings enable practical usage of hotel mobile applications in the lodging industry, where hotel operators could offer advanced quality service to their consumers. This study contributes to the lodging industry by proposing how interactive mobile technology can be adapted to enhance consumers’ experiences and suggest benefits for their businesses.

摘要

本文研究了交互式移动应用程序在有用性、易用性和享受性方面对消费者在酒店使用意图的影响。该研究还包括自我构念的调节作用。采用验证性因素分析和结构方程模型，使用 201 份有效问卷样本来测试所提出的研究模型。结果表明，酒店客人的看法、态度和行为意图之间存在显着的正相关关系。此外，调节角色测试验证了自我构念对两种关系具有显着的调节作用：感知有用性和态度，以及感知易用性和态度。研究结果使得酒店移动应用程序在住宿行业中得到实际应用，酒店经营者可以为消费者提供先进的优质服务。这项研究提出了如何利用交互式移动技术来增强消费者的体验并为他们的企业带来好处，从而为住宿业做出了贡献。