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Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy
Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-06-21 , DOI: 10.1108/jrme-02-2021-0023
Stephen Oduro

Purpose

Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana.

Design/methodology/approach

A quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square.

Findings

Results demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF.

Originality/value

This study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.



中文翻译:

新兴经济体社会企业的创业导向与创新绩效

目的

该研究借鉴公司的资源基础观点,旨在开发一个整体概念模型,以检查新兴经济体加纳社会企业的创业导向 (EO) 和创新绩效 (INPF) 之间的关系。

设计/方法/方法

采用定量研究方法,通过结构方程建模-偏最小二乘法收集和分析206份可用调查问卷。

发现

结果表明,EO 的所有维度——创新性、主动性、自主性、冒险性和竞争进取性都显着影响社会企业的 INPF。然而,配对t检验分析表明,冒险的影响最大,其次是创新性、主动性、自主性和竞争进取性,依次是。结果表明,社会企业必须将 EO 作为其企业战略和举措中的战略资产,以实现竞争优势并增强 INPF。

原创性/价值

本研究通过考察 EO 对社会企业 INPF 的影响,对现有文献做出了增量贡献;因此,它将 EO 框架从保守的创业环境扩展到社会创业环境,从而促进了我们对 EO 框架在新兴经济体的社会创业环境中的发展和应用的理解。该研究总结了研究结果的理论和管理意义。

更新日期:2022-06-21
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