In this paper we present a perspective on normalisation that turns on public pedagogies; that is, on ambient, ever-present systems of mediated experience that consciously teach ways of seeing, evaluating, acting, and reacting. Our perspective is further focused by theories of literacy and utopianism. It takes the view that we are in, or at least fast moving towards, post-literate cultures for which instructions to achieve political utopias are grounded in the devices of narrative mnemonics. We demonstrate our perspective using negative discourse analysis and show how narrative elements from extremist manifestos get normalised through the mediations and remediations of mainstream politicians, and through print and broadcast journalism, greatly aided at every stage by the volatile environments of digital media.

在本文中，我们提出了一种开启公共教学法的规范化观点；也就是说，在环境中，始终存在的中介体验系统有意识地教授观看、评估、行动和反应的方式。我们的观点进一步集中于识字和乌托邦理论。它认为我们正处于，或者至少正在快速走向后文学文化，在这些文化中，实现政治乌托邦的指令基于叙事助记符的手段。我们使用负面话语分析来展示我们的观点，并展示极端主义宣言中的叙事元素如何通过主流政治家的调解和补救以及印刷和广播新闻在每个阶段都受到数字媒体动荡环境的极大帮助而正常化。