Due to the COVID-19 pandemic, in March 2020, the Spanish Government announced a total lockdown of the population and the interruption of all nonessential economic activity. From this point, televisions adapted their programming schedules by reducing their usual informative content, such as sport or economic segments. In this context, it would be reasonable to assume that the overall television coverage devoted to the main Spanish brands would decrease, but what about those considered to be most active in the field of corporate social responsibility (CSR)? In this work, we analyze the presence of the Spanish brands that are most valued for their CSR on the four main television channels with the highest audience over the two months of total lockdown, and also in the online press. The study confirms that the television coverage of these brands was not only reduced but was also mostly positive during the pandemic, so it reveals the CSR importance in crisis periods.

由于 COVID-19 大流行，西班牙政府于 2020 年 3 月宣布全面封锁人口并中断所有非必要的经济活动。从那时起，电视通过减少通常的信息内容（例如体育或经济部分）来调整其节目时间表。在这种情况下，可以合理地假设专注于西班牙主要品牌的整体电视报道会减少，但那些被认为在企业社会责任 (CSR) 领域最活跃的品牌呢？在这项工作中，我们分析了在两个月的全面封锁期间，在观众最多的四个主要电视频道以及在线媒体中，最受企业社会责任重视的西班牙品牌的存在。