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Colors and Orientalism as associations: Exploring the semiotic (re)presentation of Saudi women in British and Saudi newspapers
Digest of Middle East Studies Pub Date : 2022-06-20 , DOI: 10.1111/dome.12269
Tariq Elyas 1 , Abdulrahman Aljabri 2 , Nesreen Al‐Harbi 1 , Areej A‐Jahani 3
Affiliation  

Media representations can have significant influence in shaping opinions and influence public response to certain communities or gender and ethnic representations around the world. Investigating semiotic representation in linguistic discourse as vehicles for meaning in culture has been a fruitful area of research over the past decades. This study explores how stereotypes of women feed into the representations of Saudi women in contemporary press in Britain and Saudi Arabia. The focus is on the newspaper genre. Data for this study have been gleaned from a particular set of British and Saudi newspapers. Using the Color Image Scale (CIS) as a research tool, this study yielded a number of findings, the main one of which is the discrepancy in Saudi women's representation in the journalistic discourse under study. In addition, variances in color choice and usage between the newspapers in the present study were apparent. The study provides an important opportunity to advance our understanding of Saudi women's representation in British versus Saudi newspapers. The present study also makes a major contribution to research on critical discourse analysis by demonstrating how power as well as orientalism impact Saudi women's representation. The findings of this study are important for scholars of gender, religion, media, and cultural diversity.

中文翻译:

色彩与东方主义作为关联:探索英国和沙特报纸上沙特女性的符号(重新)呈现

媒体代表可以在塑造意见和影响公众对某些社区或世界各地的性别和种族代表的反应方面产生重大影响。在过去的几十年中,将语言话语中的符号表征作为文化意义的载体进行研究一直是一个富有成果的研究领域。本研究探讨了英国和沙特阿拉伯当代媒体对女性的刻板印象如何影响沙特女性的形象。重点是报纸类型。本研究的数据来自一组特定的英国和沙特报纸。使用彩色图像量表 (CIS) 作为研究工具,这项研究产生了许多发现,其中主要的一个是沙特女性在所研究的新闻话语中的代表性差异。此外,在本研究中,报纸之间在颜色选择和使用上的差异是显而易见的。该研究提供了一个重要机会,可以加深我们对沙特女性在英国和沙特报纸中的代表性的理解。本研究还通过展示权力和东方主义如何影响沙特女性的代表性,对批判性话语分析的研究做出了重大贡献。这项研究的结果对研究性别、宗教、媒体和文化多样性的学者很重要。本研究还通过展示权力和东方主义如何影响沙特女性的代表性,对批判性话语分析的研究做出了重大贡献。这项研究的结果对研究性别、宗教、媒体和文化多样性的学者很重要。本研究还通过展示权力和东方主义如何影响沙特女性的代表性,对批判性话语分析的研究做出了重大贡献。这项研究的结果对研究性别、宗教、媒体和文化多样性的学者很重要。
更新日期:2022-06-20
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