Texting is a universal form of communication used by traditional undergraduate students. Its influence on higher education cannot be understated, particularly as it pertains to institutional retention efforts. Communication with an academic advisor has been shown to impact student persistence and retention. Tinto’s theory of student departure posits student persistence is the result of a longitudinal process emphasizing student integration within an institution’s social and academic settings. Student interactions with academic advisors warrant further research given the advisor’s contribution to student integration. Traditional undergraduate students, age 18–24, were surveyed to examine the impact texting with an academic advisor had on a student’s intent to persist. Results indicate a significant, positive correlation exists between a student’s interaction with an academic advisor via text and their intent to persist. Texting, because of its prevalence, warrants consideration in strategic outreach efforts within the academic advising function to positively impact an institution’s retention efforts.

短信是传统本科生使用的一种通用交流方式。它对高等教育的影响不容小觑，特别是它与机构保留工作有关。与学术顾问的交流已被证明会影响学生的坚持和保留。Tinto 的学生离开理论认为学生的坚持是一个纵向过程的结果，该过程强调学生在机构的社会和学术环境中的整合。鉴于顾问对学生融合的贡献，学生与学术顾问的互动值得进一步研究。对 18-24 岁的传统本科生进行了调查，以检查与学术顾问一起发短信对学生坚持下去的意图的影响。结果表明，学生通过文本与学术顾问的互动与他们坚持下去的意图之间存在正相关。发短信由于其普遍性，值得考虑在学术咨询职能内的战略外展工作中，以积极影响机构的保留工作。