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Role Integration Increases the Fungibility of Mentally Accounted Funds
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-15 , DOI: 10.1177/00222437221112058
Iman Paul , Jeffrey R. Parker , Sara Loughran Dommer

Bridging the gap between the mental accounting and identities/roles literatures, the present research examines how the extent to which an individual's life roles (e.g., “employee,” “spouse”) are in...

中文翻译:

角色整合增加了心理账户资金的可替代性

弥合心理账户和身份/角色文献之间的差距,本研究考察了个人的生活角色(例如,“员工”,“配偶”)在多大程度上...
更新日期:2022-11-18
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