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“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-04 , DOI: 10.1177/00222437221112312 Xilin Li , Christopher K. Hsee , Ed O'Brien
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-04 , DOI: 10.1177/00222437221112312 Xilin Li , Christopher K. Hsee , Ed O'Brien
Imagine you are a real estate agent and are showing a prospective buyer a house with a lake view, but it is foggy, and the view is less than ideal. Are you inclined to tell the prospective buyer, “...
中文翻译:
“它可能会更好”会使情况变得更糟:人们何时以及为何错误地传达向上的反事实信息
想象一下,您是一名房地产经纪人,正在向潜在买家展示一座湖景房屋,但那里有雾,景色不太理想。您是否倾向于告诉潜在买家,“......
更新日期:2022-11-04
中文翻译:
“它可能会更好”会使情况变得更糟:人们何时以及为何错误地传达向上的反事实信息
想象一下,您是一名房地产经纪人,正在向潜在买家展示一座湖景房屋,但那里有雾,景色不太理想。您是否倾向于告诉潜在买家,“......