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Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-25 , DOI: 10.1177/00222437221113235
Guofang Huang

In the past two decades, there has been a decline in the use of uniform-price auctions in favor of fixed prices in markets of peer-to-peer lending, equity crowdfunding, and initial public offerings...

中文翻译:

点对点借贷及相关市场的销售机制设计:多单位统一价格公开竞价与固定价格

在过去的二十年里,在 P2P 贷款、股权众筹和首次公开募股等市场上,统一价格拍卖的使用逐渐减少,取而代之的是固定价格……
更新日期:2022-11-28
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