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Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-08-01 , DOI: 10.1177/07439156221112304
Carter Morgan , Daniel M. Zane

This article offers marketing and public policy researchers and professionals a peek into pharmaceutical marketing from the practitioner's perspective. Through an interview process with eight activ...

中文翻译:

从业者对药品营销和未来研究机会的主要挑战的看法

本文从从业者的角度为营销和公共政策研究人员和专业人士提供了对药品营销的一瞥。通过与八名活跃人士的面试过程...
更新日期:2022-08-01
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