ABSTRACT

This article presents a qualitative phenomenological study designed to explore Black consumer behavior, namely motivation to visit a contemporary dark tourism site in urban America. This aspect of Black consumer behavior was examined to fill a gap in the literature regarding what motivates Black people to visit places where death and suffering have famously occurred, especially in contemporary contexts. This project was significant because it better explained an under-represented aspect of dark tourism, namely the Black dark tourism experience which has largely been unaddressed. Theme analysis and multiple in-depth interviews were conducted to execute the study’s phenomenological design. The results of the study suggested that Blacks who partake in dark tourism at sites with contemporary significance to the community are motivated to do so by a desire to share, to pay respects, and to better understand issues currently affecting the community.

摘要

本文介绍了一项旨在探索黑人消费者行为的定性现象学研究，即访问美国城市当代黑暗旅游景点的动机。对黑人消费者行为的这一方面进行了研究，以填补文献中关于促使黑人访问以死亡和痛苦而闻名的地方的空白，尤其是在当代背景下。这个项目意义重大，因为它更好地解释了黑暗旅游中代表性不足的一个方面，即在很大程度上没有得到解决的黑色黑暗旅游体验。进行主题分析和多次深入访谈以执行研究的现象学设计。