Golf is a global game that is dominated by technology. Even in times of economic hardship, golfers flock to golf courses around the world, and the golf industry continues to churn out advancements in golf technology with the promise of making players better and the game more enjoyable. Nonetheless, golf has its barriers and challenges. For example, it is a game that is exclusive, expensive, requires a lot of time, and puts a strain on the environment. Grounded in Media Ecology Theory, this article examines the relationship between golf and technology by taking a McLuhanesque trip to the world of TopGolf, the popular chain of electronic driving range entertainment centers, and arguing that TopGolf demonstrates one way in which technology is being used to make the game more accessible, affordable, and sustainable.

高尔夫是一项以科技为主导的全球性运动。即使在经济困难时期，高尔夫球手也会涌向世界各地的高尔夫球场，而高尔夫行业继续推动高尔夫技术的进步，承诺让球员变得更好，让比赛更愉快。尽管如此，高尔夫也有其障碍和挑战。例如，这是一款排他性、昂贵、需要大量时间并且对环境造成压力的游戏。本文以媒体生态学理论为基础，通过麦克卢汉式的一次前往热门的电子练习场娱乐中心连锁店 TopGolf 的世界考察高尔夫与技术之间的关系，并认为 TopGolf 展示了一种使用技术的方式使游戏更容易获得、负担得起和可持续发展。