Abstract:

The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of the Korean Wave, or Hallyu; participatory culture of fandom; and a new kind of public defined by emotion. I show how Hallyu fandom becomes a fandom public using digital media by exploring the voluntary practices of Chilean fans in the production of the 2018 KBS Music Bank World Tour in Chile. Chilean K-pop fans form a Latin American fandom community in a digital space where they act as a fandom public based on affective intimacy, thereby influencing wider society. This finding offers insights to determine the capabilities of Hallyu fandom as a public.

摘要：

冠状病毒极大地改变了我们的日常生活，驱使我们花时间在没有病毒的数字世界中，提供一个我们可以重生的想象社区。在这项研究中，我强调了虚拟空间中三种现象的有趣交集：韩流或韩流的文化混合内容；粉丝的参与性文化；以及一种由情感定义的新型公众。我通过探索智利粉丝在智利 2018 年 KBS 音乐银行世界巡回演唱会制作中的自愿做法，展示了韩流粉丝如何使用数字媒体成为粉丝公众。智利 K-pop 粉丝在数字空间中形成了一个拉丁美洲的粉丝社区，他们在其中充当基于情感亲密关系的粉丝群体，从而影响更广泛的社会。这一发现为确定韩流粉丝作为公众的能力提供了见解。