Historically, advertising allocation decisions have operated mostly at a macro level, comprising determination of the total budget followed by apportionment among media channels. Owing to the rapid...

中文翻译：

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广告的最佳微定位

从历史上看，广告分配决策主要在宏观层面上运作，包括确定总预算，然后在媒体渠道之间进行分配。由于快速...