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I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-25 , DOI: 10.1177/00222437221117113 Minzhe Xu , Zhihao Yu , Yanping Tu
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-25 , DOI: 10.1177/00222437221117113 Minzhe Xu , Zhihao Yu , Yanping Tu
Incentivized customer referral programs (e.g., “Refer a friend, reward yourself!”) are prevalent, yet they usually have low referring rates. One reason, the authors suggest, is that existing custom...
中文翻译:
我也会得到奖励:当披露推荐人奖励增加推荐时
激励客户推荐计划(例如,“推荐朋友,奖励自己!”)很普遍,但它们的推荐率通常很低。作者认为,原因之一是现有的习俗……
更新日期:2022-11-28
中文翻译:
我也会得到奖励:当披露推荐人奖励增加推荐时
激励客户推荐计划(例如,“推荐朋友,奖励自己!”)很普遍,但它们的推荐率通常很低。作者认为,原因之一是现有的习俗……