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The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture
Marketing Theory ( IF 3.476 ) Pub Date : 2022-07-15 , DOI: 10.1177/14705931221114172 Hunter Jones 1 , Joel Hietanen 2
Marketing Theory ( IF 3.476 ) Pub Date : 2022-07-15 , DOI: 10.1177/14705931221114172 Hunter Jones 1 , Joel Hietanen 2
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Following the recent #GameStop ‘market disruption’ where r/wallstreetbets ‘rogue’ traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and Guattari’s ‘war machine’ ...
中文翻译:
r/wallstreetbets“战争机器”:解释消费者抵抗和捕获的动态
在最近的#GameStop“市场混乱”中,r/wallstreetbets“流氓”交易员能够暂时推翻数十亿美元的对冲基金,我们使用德勒兹和加塔里的“战争机器”......
更新日期:2022-07-15
中文翻译:
r/wallstreetbets“战争机器”:解释消费者抵抗和捕获的动态
在最近的#GameStop“市场混乱”中,r/wallstreetbets“流氓”交易员能够暂时推翻数十亿美元的对冲基金,我们使用德勒兹和加塔里的“战争机器”......