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Clearance vs. sale: promotion keywords and their implications for retailers and public policy
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 , DOI: 10.1080/10696679.2022.2081207 Brian Gillespie 1 , Kenneth C. Manning 2 , O.C. Ferrell 3 , Linda Ferrell 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 , DOI: 10.1080/10696679.2022.2081207 Brian Gillespie 1 , Kenneth C. Manning 2 , O.C. Ferrell 3 , Linda Ferrell 3
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Promotion keywords (e.g. sale, clearance) are a frequent component of retail advertising, store signage, and point-of-purchase displays. Despite retailers’ frequent use of promotion keywords, past ...
中文翻译：
清仓与促销：促销关键词及其对零售商和公共政策的影响
促销关键词（例如促销、清仓）是零售广告、商店标牌和购买点展示的常见组成部分。尽管零售商经常使用促销关键词，但过去...
更新日期：2022-07-22
中文翻译：
清仓与促销：促销关键词及其对零售商和公共政策的影响
促销关键词（例如促销、清仓）是零售广告、商店标牌和购买点展示的常见组成部分。尽管零售商经常使用促销关键词，但过去...
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