ABSTRACT

This study explores how tourism entrepreneurs change their business models during a crisis. By adopting dynamic capabilities as integral to business model change, this qualitative study explores how entrepreneurs change business models to meet a crisis, and proposes a taxonomy of important entrepreneurial practices underlying dynamic capabilities. This study empirically examines seven small companies operating in the nature-based tourism industry in Norway. Focusing on dynamic capabilities, whether innovative or adaptive, the findings suggest 12 dynamic capability-based entrepreneurial practices that are categorized as resource-, market, and technology-related practices. This study contributes to the literature by integrating business model innovation and dynamic capabilities in tourism crisis management.

摘要

本研究探讨了旅游企业家如何在危机期间改变他们的商业模式。通过将动态能力作为商业模式变革的组成部分，这项定性研究探索了企业家如何改变商业模式以应对危机，并提出了动态能力背后的重要创业实践的分类法。本研究实证考察了七家在挪威以自然为基础的旅游业经营的小公司。研究结果着重于动态能力，无论是创新能力还是适应能力，提出了 12 种基于动态能力的创业实践，这些实践被归类为与资源、市场和技术相关的实践。本研究通过整合旅游危机管理中的商业模式创新和动态能力，为文献做出了贡献。