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Phone and Self: How Smartphone Use Increases Preference for Uniqueness
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2022-11-15 , DOI: 10.1177/00222437221120404
Camilla Eunyoung Song , Aner Sela

One of the most dramatic shifts in recent years has been consumers’ increased use of smartphones for making purchases and choices—but does using a smartphone influence what consumers choose? This a...

中文翻译:

电话和自我:智能手机的使用如何增加对独特性的偏好

近年来最显着的变化之一是消费者越来越多地使用智能手机进行购买和选择——但使用智能手机会影响消费者的选择吗?这是...
更新日期:2022-11-16
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