ABSTRACT

Extensive research has been conducted on visitor experience and visitor satisfaction at tourist attractions. Few studies have addressed the influence of different types of on-site factors on visitor satisfaction at heritage sites. This study combined observation, in-depth interview, and a survey to examine the underlying factors of visitors’ perceptions of on-site attributes and their effects on overall visitor satisfaction while considering the influence of visitors’ interest and visitor type at Iron Age Farm in Stavanger, Norway.

The findings suggest four sub-categories of visitors’ perceptions of the presentation platform (technology, immersive play, guided discussion, and autonomy), in addition to one support service platform category. Guided discussion, autonomy orientation, and support service platforms have a significant influence on visitor satisfaction. The findings suggest that visitors’ perceptions of the on-site factors do not differ significantly by visitors’ interest or type. The results only partly confirmed previous research and provided a different perspective on the role of on-site presentation attributes in heritage attractions. Knowledge of presentation platforms can function as a practical framework to analyze heritage sites based on visitors’ experiences and expectations.

摘要

对旅游景点的游客体验和游客满意度进行了广泛的研究。很少有研究涉及不同类型的现场因素对遗产地游客满意度的影响。本研究结合观察、深度访谈和调查，考察游客对现场属性的看法的潜在因素及其对整体游客满意度的影响，同时考虑游客对铁器时代农场的兴趣和游客类型的影响。斯塔万格，挪威。

调查结果表明，除了一个支持服务平台类别外，访问者对演示平台的看法还分为四个子类别（技术、沉浸式游戏、引导式讨论和自主性）。引导讨论、自主导向和支持服务平台对游客满意度有显着影响。调查结果表明，访客对现场因素的看法并没有因访客的兴趣或类型而有显着差异。结果仅部分证实了先前的研究，并为现场呈现属性在遗产景点中的作用提供了不同的视角。展示平台的知识可以作为一个实用的框架，根据游客的体验和期望来分析遗产地。