ABSTRACT

One popular genre of YouTube content in the Philippines is the Miss Universe reaction video made by queer fans during pageant viewing parties. The videos show hysterical and dramatic expressions of fans which are conceptualized as a form of queer expression, kabaklaan [Diaz (2018). Biyuti from below: Contemporary Philippine cinema and the transing of Kabaklaan. Transgender Studies Quarterly, 5(3), 404–424]. By analyzing the circulation of the videos, the present study aims to identify the roles of YouTube users and digital platforms in the transformations of the queer expression. My findings suggest that the affordances of YouTube (visibility, participation, dissemination) contribute to the commodification of the reaction videos and the popularization of queer emotional performances. At the same time, YouTube provides a facility where users can participate in the politics of queer recognition. The study shows how circulation can account for cultural transformations and continuity on digital platforms.

摘要

在菲律宾，一种流行的 YouTube 内容类型是由酷儿粉丝在选美派对上制作的环球小姐反应视频。这些视频展示了粉丝歇斯底里和戏剧性的表达，这些表达被概念化为一种酷儿表达形式kabaklaan [Diaz (2018)。Biyuti 从下面：当代菲律宾电影和 Kabaklaan 的转换。跨性别研究季刊，5(3), 404–424]。通过分析视频的流通，本研究旨在确定 YouTube 用户和数字平台在酷儿表达转变中的作用。我的研究结果表明，YouTube 的可供性（可见性、参与度、传播）有助于反应视频的商品化和酷儿情感表演的普及。同时，YouTube 提供了一个设施，用户可以参与到酷儿识别的政治中。该研究表明流通如何解释数字平台上的文化转型和连续性。